On the first Advent weekend we opened the doors to the very first Paula’s Choice Christmas Market in Berlin. 🎄🎁✨
We invited press, media and content creators to dive into the wonderful world of skincare gifting products. Next to Glüh-Wine and other famous Christmas treats you had the chance to get a professional skincare consultation from our skincare education specialist Valerie Bleeker, send gifts to your friends, send a wish to Paula and participate in an Advent wreath workshop.
Our main goals were to position Paula’s Choice as a gifting brand, brand building and to increase online traffic to the Paula’s choice online Christmas shop.