Case: Paula’s Choice
After Paula’s Choice had made its name in the US, it was time to grow in Europe. Janine Tillema, CEO of Paula’s Choice Europe, got in touch with Fingerspitzengefühl to help make the brand a success in the German marketplace. This resulted in a yearly growth of 90% for Paula’s Choice Europe, since the start of our collaboration in 2012.
Combination of activities
The driving force behind the collaboration, and the primary reason for its success, is that Fingerspitzengefühl took over the running of the total revenues and costs in Germany. This means that not only do we fix the online marketing activities, but we also participate in Customer Service, Public Relations and even pricing. This combination of activities makes it possible for Fingerspitzengefühl to react swiftly to the ever-changing market, as well as to use our clients’ feedback so we’re always up-to-date with their requirements.
The approach in which Fingerspitzengefühl operates as an agent is unique, and considering Paula’s Choice success case, a huge success.
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