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Radboud Langenhorst | Fingerspitzengefühl

FSG and Crowdbutching have big plans for 2020

Berlin – FSG is proud to announce its next partnership: we will be helping the Dutch company Crowdbutching with growing their online business in Germany.

Crowdbutching, founded by Dutch entrepreneur Berend te Voortwis in 2015, is on a mission to transform the meat industry. By turning the typical meat production process on its head, they are working towards their vision of a sustainable, transparent and healthy industry.

Crowdbutching now connects its customers online to local, small-scale farmers who rear high-welfare livestock with no hormones, chemicals or preventative antibiotics. Customers can buy their share of ethically reared cows. Only when all the shares of an animal are sold, the animal will be send to the slaughter house.

Picture: Berend te Voortwis (left) talking to the FSG team in Berlin, November 2019. 

Crowdbutching sells its meat in Germany mainly through Kaufnekuh.de but also via Kaufeinschwein.de, kaufnehun.de and even kaufnegans.de in the weeks before Christmas.  They are working with over 70 local farmers now in Germany. ‘We value our farmers and their kettle. We want them to make a good living and we want them to treat the animals welll.’

 

 

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Unsere Story fing schon vor 25 Jahren auf dem Bauernhof der Familie unseres Gründers Berend te Voortwis an. Damals schon hat die Familie sich zusammen mit Freunden und Nachbarn einmal im Jahr eine Kuh geteilt. Fleisch war zu der Zeit (und ist es immer noch) außerhalb der kleinen Dorfmetzger und Bauern so gar nicht transparent und zurückverfolgbares Fleisch ein wertvolles Gut. Berend suchte also nach einer Lösung und machte es sich zur Mission, so viele Menschen wie möglich die Herkunft Ihres Steaks zu zeigen. Wir finden: das Fleisch einer Kuh bei der man genau weiss, wo sie herkam und dass es ihr gut ging, schmeckt einfach besser. Findest du auch, oder? #vorausdenken #fleischpionier #besseresfleisch #fleischteilen #crowd #crowdbutching #kaufnekuh #geburtstag #4jahre #zusammenfeiern #machstdumit

Ein Beitrag geteilt von Kauf ne Kuh (@kaufnekuh) am

Berend te Voortwis has impressive plans for Kaufnekuh in Germany.’We want to double our growth on the German market. From a substantive standpoint, it makes sense to work with FSG. FSG has the sincere wish to help their partners reach their goals. Crowdbutching values that’, says te Voortwis.

Radboud Langenhorst, Managing Director at FSG: ‘We’re super proud of adding Crowdbutching to the FSG portfolio. It’s obvious that the meat industry needs to become more sustainable as soon as possible. This can only be done by changing the entire value chain. Crowdbutching is doing exactly that. We’re looking forward to supporting Crowdbutching in making the German consumer aware of the fact that it should eat less, but more organic, meat.’

Do you want to find out more about FSG, or about what we can do for your company? Click here to read more, or contact us here.

Here are our key take-outs after visiting the Web Summit in Lisbon

Lisbon – Our Managing Director Radboud Langenhorst and head of Operations Juan Camilo Garzon Beltran visited the Web Summit 2019 on November 5th and November 6th in Lisbon.  Here are their key take outs and favorite over-the-top quotes:

  • Most brands try to distract people from what they find interesting, but should actually try to be more interesting instead ;
  • Content is like a 1st date, if you´re only talking about yourself, there´s not going to be a 2nd one;
  • Messengers over social has already happened so how to be part of the conversation (go GIPHY!!)?
  • Millennials & gen Z are all about expressing themselves and being part of something, so lifestyle marketing needs to be authentic, period (no commercial bs!);
  • TikTok (just click here, if this one does not ring a bell)
  • Creativity involves taking risk by default (so do it!);
  • Nowadays there are just too many HiPPO´s (highest paid person’s opinion) of people that have a millennial kid at home and therefore think they know how the marketing world work.

‘All in all, it makes sense for every brand to create a credible and localized brand and content strategy’, says Radboud. After visiting the summit, he also has some news for the scaredy cats: ‘Artificial Intelligence is coming. Actually, it is already here. And it’s here to stay. Let’s hope that AI will make the world a better place, too.’

Do you want to find out what FSG can do for your brand or company? Read more about us here, or contact us here.

FSG and AGU partner up: Dutch bike gear brand now available in Germany

Berlin – The Dutch rain- and bikegear brand AGU is now selling its products in Germany. Starting this week, FSG takes care of all online marketing activities in Germany for its new partner AGU.

When biking through Berlin, it’s hard not to see something is going on in Germany: people are biking more and more. Are we talking about a true ‘biking revolution’? Maybe. More Germans bike to work every day, we see green bike paths being constructed everywhere, there’s a number of bike share programs in the city and bike paths are already packed during commuting hours.

That’s why AGU (short for Alkmaarse Groothandels Unie and known for the gear bikers and ice skaters from the Jumbo-Visma team wear) partners up with FSG to conquer the German market.

 

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#everydayriding ?‍♀️⁠⠀ Hallo! Dürfen wir uns vorstellen? Wir sind AGU Deutschland und freuen uns sehr, ab heute endlich auch auf Instagram vertreten zu sein. AGU ist ein holländlisches Unternehmen mit langjähriger Expertise im Bereich Fahrradbekleidung. Für uns ist Fahrradfahren viel mehr als nur ein Sport, oder ein Mittel um von A nach B zu kommen: Uns geht es dabei um das Lebensgefühl. ⁠⠀ ⁠⠀ ⁠⠀ #agu #everydayriding #WeGotYouCovered #cycling #bike #radsport #cyclinglifestyle #stlye #rennrad #sport #fitness #bicycle #lovecycling #cyclingpics #instacycling #outsideisfree #bikelife #ride #roadslikethese #roadbike #bikestagram #roadslikethese #cyclingwear #outdoor #rennsport

Ein Beitrag geteilt von AGU Deutschland (@agu.de) am

‘A move to Germany was high on our priority list,’ says Björn Jeurissen, AGU’s CEO. ‘Germany is the biggest market in bikes sold per capita. When you’re talking about a high-quality car, you think about the German car industry. But think about everything that has to do with biking. Than you immediatly think of Holland. When you combine this with the fact that biking is seen more and more as an accepted form of transportation in Germany, you can draw the conclusion that Germany is ready for AGU.’

A quick look on AGU’s website shows that the company from Alkmaar offers products for professional bikers and city bikers alike. ‘We offer a smart choice for every biking ambition, every travel destination and goal. Our products have been challenged by the Dutch climate for over fifty years now. Germany will be the first country for us where we team up with a partner like Fingerspitzengefühl. We expect to develop special products designed specifically for German bikers in the near future.’

Radboud Langenhorst, FSG’s managing director, expresses gratitute for adding AGU as a partner. ‘We are thrilled to work with another Dutch brand that is so well-known in Holland. Germany is becoming a country where people simply bike. However, the distance between work and home for many bikers here is a little longer than in the Netherlands. And so what German customers need, is high quality bike gear. AGU stands for solidity and durability. Those two words for sure have a positive connotation in Germany. That’s why we are super positive about AGU in Germany. We are looking forward to working with them.’

 

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Unsere Trikots kommen im Team Jumbo Visma sehr gut an. Die Jungs sind super zufrieden, habt ihr schon eines unserer Trikots getestet?

Ein Beitrag geteilt von AGU Deutschland (@agu.de) am

Which AGU product, we asked Jeurissen, will be the big surprise on the German market he thinks? His guess: The  Trench Coat Long, a best seller in the Netherlands, designed with a modern and fashionable touch and popular in the Netherlands because it is practical in use, yet stylish. Jeurissen: ‘I think Germany will really love this one of a kind coat.’

Do you want to know more about what FSG does, and what we can do for your company? Read more about us here, or contact us here

Our Managing Director Radboud wrote an op-ed about being succesful in Germany

Berlin – Our managing director Radboud Langenhorst wrote an op-ed for Emerce, about being successful in Germany.

Radboud wrote this piece after FSG held an event last month in Berlin: we invited seventeen executives from the Netherlands to come to Berlin to talk about local brand- and contentmarketing, social media and marketplaces.

‘There are some important steps every brand could take in order to grow your brands’ engagement and credibility in Germany. Facebook- and Instagram pages should be written in spotless German. Germans, in general, like to read, talk and write in their own language.’

 FSG’s event in Berlin. Picture by Lennar Schumacher

Germany has 32 million active Facebook users, 24 million Germans are active on Instagram. Xing (13 million) and LinkedIn (14 million) are the two main business social networks. Big market places like Amazon and Zalando are responsible for 40 percent of online sales.

In his story, Radboud discusses how brands can react to those numbers.

Read the full article here.

German consumers meet IXXI

Berlin – The Dutch wall decoration brand IXXI and FSG have been working behind the scenes the past months to give IXXI a booming introduction in Germany. We’re excited to announce that starting this week, FSG takes on all online marketing activities on the German market.

IXXI was founded nine years ago by three friends in the Dutch city of ’s-Hertogenbosch, and gives customers the opportunity to create personalized wall decorations that are easily adjustable. IXXI has since helped thousands of Dutch clients decorating their home in a personalized way. The separate pictures are put together by colorful connectors.

Next stop: Germany!
Ruud van den Akker, general manager of IXXI in the Netherlands, explains why Germany was high on the list of countries that IXXI wanted to expand to: ‘German people, like the Dutch, love spending time inside their homes. The German economy is strong, and people are used to buying things online. Also, IXXI is a product that is being shipped on demand. So, geographically, expanding to Germany makes sense, too. We don’t want the shipping and handling of an IXXI to take weeks. When we send IXXI’s from the Netherlands to Germany, it won’t.’

Feeling at home
Van den Akker says that he is looking forward most to seeing what kind of eye catching IXXI designs German customers will make on the IXXI website. ‘It would be great if the German customers, too, really see the value of our product, if German customers realize that a personalized design in their living room will give them a feeling of comfort. Since we are living in a high demanding society, I see it as an absolute necessity to have a strong sense of home when being at home. IXXI will make that easier.’

Reviews
‘German and Dutch clients have lots in common’, says Van den Akker. ‘However, German clients are slightly less sensitive to impulsively buying goods. It looks like they want to read more reviews from other customers before they purchase a product, and it seems that Germans are more interested in detailed explanations about the product and company.’


‘When we were still in the research phase to find out if and how IXXI would fit the German market, we already got excited about this brand. We truly believe that IXXI is a product of which German clients will soon realize they’ve always wanted to have something like this in their homes’, says Aydan Bahadir, country manager for IXXI at FSG.

Quality
‘Here at FSG, we value the quality and originality of a product we represent in Germany. IXXI matches our standards. IXXI blends into our portfolio easily. They also embrace our idea of working with brands for the long run. We are very excited to be working with them’, says Radboud Langenhorst, managing director at FSG.

Do you want to find out what FSG can do for your company? Read more about us here, or contact us here.