Berlin – FSG is proud to announce its next partnership: we will be helping the Dutch company Crowdbutching with growing their online business in Germany.
Crowdbutching, founded by Dutch entrepreneur Berend te Voortwis in 2015, is on a mission to transform the meat industry. By turning the typical meat production process on its head, they are working towards their vision of a sustainable, transparent and healthy industry.
Crowdbutching now connects its customers online to local, small-scale farmers who rear high-welfare livestock with no hormones, chemicals or preventative antibiotics. Customers can buy their share of ethically reared cows. Only when all the shares of an animal are sold, the animal will be send to the slaughter house.
Picture: Berend te Voortwis (left) talking to the FSG team in Berlin, November 2019.
Crowdbutching sells its meat in Germany mainly through Kaufnekuh.de but also via Kaufeinschwein.de, kaufnehun.de and even kaufnegans.de in the weeks before Christmas. They are working with over 70 local farmers now in Germany. ‘We value our farmers and their kettle. We want them to make a good living and we want them to treat the animals welll.’
Berend te Voortwis has impressive plans for Kaufnekuh in Germany.’We want to double our growth on the German market. From a substantive standpoint, it makes sense to work with FSG. FSG has the sincere wish to help their partners reach their goals. Crowdbutching values that’, says te Voortwis.
Radboud Langenhorst, Managing Director at FSG: ‘We’re super proud of adding Crowdbutching to the FSG portfolio. It’s obvious that the meat industry needs to become more sustainable as soon as possible. This can only be done by changing the entire value chain. Crowdbutching is doing exactly that. We’re looking forward to supporting Crowdbutching in making the German consumer aware of the fact that it should eat less, but more organic, meat.’
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