e-commerce | Fingerspitzengefühl

FSG and Crowdbutching have big plans for 2020

Berlin – FSG is proud to announce its next partnership: we will be helping the Dutch company Crowdbutching with growing their online business in Germany.

Crowdbutching, founded by Dutch entrepreneur Berend te Voortwis in 2015, is on a mission to transform the meat industry. By turning the typical meat production process on its head, they are working towards their vision of a sustainable, transparent and healthy industry.

Crowdbutching now connects its customers online to local, small-scale farmers who rear high-welfare livestock with no hormones, chemicals or preventative antibiotics. Customers can buy their share of ethically reared cows. Only when all the shares of an animal are sold, the animal will be send to the slaughter house.

Picture: Berend te Voortwis (left) talking to the FSG team in Berlin, November 2019. 

Crowdbutching sells its meat in Germany mainly through Kaufnekuh.de but also via Kaufeinschwein.de, kaufnehun.de and even kaufnegans.de in the weeks before Christmas.  They are working with over 70 local farmers now in Germany. ‘We value our farmers and their kettle. We want them to make a good living and we want them to treat the animals welll.’



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Unsere Story fing schon vor 25 Jahren auf dem Bauernhof der Familie unseres Gründers Berend te Voortwis an. Damals schon hat die Familie sich zusammen mit Freunden und Nachbarn einmal im Jahr eine Kuh geteilt. Fleisch war zu der Zeit (und ist es immer noch) außerhalb der kleinen Dorfmetzger und Bauern so gar nicht transparent und zurückverfolgbares Fleisch ein wertvolles Gut. Berend suchte also nach einer Lösung und machte es sich zur Mission, so viele Menschen wie möglich die Herkunft Ihres Steaks zu zeigen. Wir finden: das Fleisch einer Kuh bei der man genau weiss, wo sie herkam und dass es ihr gut ging, schmeckt einfach besser. Findest du auch, oder? #vorausdenken #fleischpionier #besseresfleisch #fleischteilen #crowd #crowdbutching #kaufnekuh #geburtstag #4jahre #zusammenfeiern #machstdumit

Ein Beitrag geteilt von Kauf ne Kuh (@kaufnekuh) am

Berend te Voortwis has impressive plans for Kaufnekuh in Germany.’We want to double our growth on the German market. From a substantive standpoint, it makes sense to work with FSG. FSG has the sincere wish to help their partners reach their goals. Crowdbutching values that’, says te Voortwis.

Radboud Langenhorst, Managing Director at FSG: ‘We’re super proud of adding Crowdbutching to the FSG portfolio. It’s obvious that the meat industry needs to become more sustainable as soon as possible. This can only be done by changing the entire value chain. Crowdbutching is doing exactly that. We’re looking forward to supporting Crowdbutching in making the German consumer aware of the fact that it should eat less, but more organic, meat.’

Do you want to find out more about FSG, or about what we can do for your company? Click here to read more, or contact us here.

Webshops only? No way! Here are five retail experiences in Berlin we applaud

BERLIN – In today’s experience economy, brands do not only have to sell a product: they have to sell, that’s right, an experience. Here are five examples of brands that – according to us here at FSG – have created a successful experience in Berlin.

1. Unverpackt, Wiener Strasse 16. In German, ‘unverpackt’ means ‘without a package’, meaning everything in this little supermarket is on sale without plastic, paper or cardboard wrapped around it. Customers come in here with empty glass jars, pieces of newspaper and little cotton bags. They pack their own groceries, from spaghetti to veggies to nuts and chocolate spread.

This Market In Berlin Is Perfect For People Who Love The Envir…

This Market In Berlin Is Perfect For People Who Love The Environment

Gepostet von Bring Me am Samstag, 20. Mai 2017

2. Lego Store, Tauentzienstrasse 20. The former Berlin Wall built out of Lego, the Brandenburger Tor, and a whole lot of space to build your own Lego creations. The Berlin Lego Store is an experience store at first, and a place to buy Lego second. Do you or your child, too, always lose those annoying little red buds that are being used as a siren when building a fire truck or police car? At Lego Store in Berlin, there is a bucket full of those little red things alone. And a bucket with just Lego heads (m/f), a bucket with only pink bricks, and literally a bucket with any imaginable brick in any imaginable color.

3. Teufel, Bikini Berlin, Budapesterstrasse 38-50. With the cool slogan ‘always on Feier’, the Berlin-born audio brand Teufel focuses on online sales SINCE 1985 (!!!). Teufel, however, decided they needed a flagshipstore in their ‘Heimat’ Berlin, and built an impressive store in the backyard of the Berlin Zoo, Bikini Berlin. This is the former club Linientreu where David Bowie and Iggy Pop used to play back in the days. Now it’s Teufels 800 square meter store, with seperate sound laboratories, cinemas created for testing and a store where you can purchase subwoofers that weight 80 kilo per piece. Or a headset, if that’s suits your budget better.

4. MCM, Torstrasse 74. German luxury brand MCM opened their first experience store this year in Berlins Torstrasse in a former garage. You have to know they’re there in order to find their store – no logo on the window, just a former garage is what you’ll see. And here’s another surprise: their MCM signature purses and wallets are hard to find, too. The venue ‘Garage 1976’ is full of art. Currently, an installation with car windows, stone and glass is on show. Why? Because MCM (Modern Creation München) wants to connect art with fashion and culture. 

5. Käthe Wohlfahrt, Kurfürstendamm 225-226. Germans and Christmas, it’s a magical combination. Although Germans in general don’t put up their Christmas tree before Heiligenabend (the 24th of December, they buy the tree and decorate it on this day), there is an all year round Christmas decorations store in Berlin that sells E-V-E-R-Y-T-H-I-N-G that has to do with Christmas.

Think of a decoration that you want to put up in your tree – they have it. In their 800 square meter store, they sell over 100 different ornaments for all different breeds of dogs alone. Their staff is totally Christmas saffy and dresses as elfs, they can explain you everything about German Christmas traditions, what gift to give to whom, and when to burn candles under your hand cut wooden Teelichtpyramide. If this store doesn’t get you in the mood, we don’t know what does.

What about you?

Do you feel that your brand should be thinking about creating an offline experience as well? Here’s what we’ve seen: it does not always work out well (read this peace in het Financieele Dagblad about the CEO of toy store Intertoys promising escape rooms and karaoke rooms in all its stores, to great surprise of all the franchise holders who were not having the square meters available for such ideas).

Here’s a few tips from us:

  1. Stick to your brand. No in store DJ when you’re not selling music. No espresso corner when you sell kids clothing. Create an experience that fits your brand.
  2. Be unique. A glass of prosecco for people trying on a new pair of shoes is not.
  3. Good service is more important than having an experience. Meaning: good service can be the experience.
  4. Better than having a small corner with your unique experience in every store, it is worth creating one dedicated flagship experience store.

Do you want to know more about what FSG does, and what we can do for your company? Read more about us here, or contact us here.