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Buddha to Buddha and FSG Berlin join forces to gain traction on the German online market

Berlin – Unique, handmade jewellery – pieces that are, on top of that, genderless. Buddha to Buddha is a Dutch brand that has been successful and well known on home turf for almost three decades. And guess what? Germany is going to be their new country of focus.

FSG Berlin and Buddha to Buddha have joined forces to gain traction on the German online market. ‘Especially during the last year’, says Jacco Tas, who is the CEO of Buddha to Buddha, ‘we have seen more and more interest in our brand from across the world. We really can’t wait to properly introduce ourselves to the Germen clientele. Our pieces are unique. We have been having some of them in our collection for over 15 years. Newer pieces, like the leather and beads collection, are also available for the German market. I think that on top of that, German customers might be really happy to see our clothing collection, and golden jewellery, too.’

FSG will partner up with Buddha to Buddha and will support Buddha to Buddha on the German, online market. ‘But I think we can learn from FSG, and they can learn from us in a more general way, too. Hopefully we can implement what we will learn in other markets in the future. I am super excited and I can’t wait to see our first results come to live’, says Tas.

‘Yes!!! We can proudly say that another truly iconic Dutch brand has decided to partner up with us. Buddha to Buddha is unique and uncompromising from day one’, says Radboud Langenhorst, the CEO of FSG Berlin. ‘This means we have quite a lot in common ;).’

‘Growing this brand together in Germany on our own shared terms and beliefs is a great challenge that our team is really looking forward to. So far the first steps are looking very good, so let’s go for it!’


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FSG and Danish shoe brand Angulus team up

We are very excited to announce that we have formed a partnership with our first Danish brand Angulus, a family-owned company from Copenhagen that has been producing shoes for over 115 years. Together with FSG, Angulus is now taking the step to gain more visibility and presence with their shoes and designs on the German market.

“Germany is a natural next step in the journey of Angulus.With a close connection to Denmark culturally but also with similar consumer habits, we truly believe that Angulus has a place on the feet of the German consumers.” says Sebastiane Dawe, CEO of Angulus. 

As a market leader in Denmark, Angulus believes that future growth must come from breaking down borders and supplying the German feet with their premium product. Due to the fact that Angulus is, by nature, less known on the German shoe market FSG and Angulus have the important task to spread the Angulus story across Germany. 

Sebastian and Angulus are mostly looking forward to “learning to understand the German digital consumer. With the brand story of Angulus and the expertise of FSG combined we hope to learn substantially about digital branding and e-com in a German context”.

Radboud Langenhorst, FSG’s CEO, says: “This is a special occasion for FSG, because we signed our 1st client from Denmark, especially because Angulus is an iconic and known brand there. In the last years FSG has developed a strong preference for high quality and long-lasting fashion items. Angulus exceeds these preferences greatly with their shoes designed for the entire family in combination with the Nordic design that the German audience loves. Helping them tell their unique story & growing their brand in Germany is something that the entire FSG team is looking forward to. “