We are very excited to announce that we have formed a partnership with our first Danish brand Angulus, a family-owned company from Copenhagen that has been producing shoes for over 115 years. Together with FSG, Angulus is now taking the step to gain more visibility and presence with their shoes and designs on the German market.
“Germany is a natural next step in the journey of Angulus.With a close connection to Denmark culturally but also with similar consumer habits, we truly believe that Angulus has a place on the feet of the German consumers.” says Sebastiane Dawe, CEO of Angulus.
As a market leader in Denmark, Angulus believes that future growth must come from breaking down borders and supplying the German feet with their premium product. Due to the fact that Angulus is, by nature, less known on the German shoe market FSG and Angulus have the important task to spread the Angulus story across Germany.
Sebastian and Angulus are mostly looking forward to “learning to understand the German digital consumer. With the brand story of Angulus and the expertise of FSG combined we hope to learn substantially about digital branding and e-com in a German context”.
Radboud Langenhorst, FSG’s CEO, says: “This is a special occasion for FSG, because we signed our 1st client from Denmark, especially because Angulus is an iconic and known brand there. In the last years FSG has developed a strong preference for high quality and long-lasting fashion items. Angulus exceeds these preferences greatly with their shoes designed for the entire family in combination with the Nordic design that the German audience loves. Helping them tell their unique story & growing their brand in Germany is something that the entire FSG team is looking forward to. “