Berlin – Skincare brand Paula’s Choice has extended its contract with FSG.
‘Together with FSG, we have reached a new phase’, says Paula’s Choice general manager Europe Susanne Ferguson.
We as FSG have been working closely together with Paula’s Choice since 2012. Six years ago, FSG and Paula’s Choice were focussing on new clients in Germany for the skincare brand. ‘Right now, we have reached a new phase’, says Ferguson. ‘We are growing with double digits. Obviously, we would like to keep it this way.’
‘Introducing a brand on a new market is one thing. But staying successful for such a long period of time, is something completely different. We trust Paula’s Choice and they trust us. Paula’s Choice gives us the freedom to be fully responsible for their brand in Germany’, says FSG’s managing director Radboud Langenhorst.
Paula’s Choice was founded by the American journalist Paula Begoun. As a journalist, she wrote features about skincare. She then realized there were many questions being unanswered. She started searching for answers, but wasn’t satisfied with what other skincare brands promised to do for her skin. And so, Paula started her own brand. Meanwhile, Paula’s Choice is a leading skincare brand that is being sold in more than 20 countries.