Berlin – The Dutch shoe brand Floris van Bommel has extended its contract with FSG for another two years.
The Dutch family business will expand its online activities in Germany with our help.
Floris van Bommel is part of the almost 300-year old Dutch business Van Bommel. Floris van Bommel shoes were already being sold in German department stores and brand stores for a few years. FSG then started researching the online possibilities for a brand like Floris van Bommel. The outcome was that the German online market had big potential for the distinctive brand from Moergestel, the Netherlands.
‘Floris van Bommel gave us the possibility to show them how we could improve their online performance. We created a thoroughly researched e-commerce strategy for them. Their shoes are one of a kind, something we happily use to create impressive content. Floris van Bommel in Germany proves that a Dutch well known brand can be successful without significant brand awareness in Germany’, says Radboud Langenhorst, managing director of FSG.
‘Germany and the Netherlands are different. FSG understands that completely. They also have a good feel for our DNA. We are a Dutch brand, we have Dutch values’, says Reynier van Bommel,
Designer Floris van Bommel (the person, not the brand) decided to write comments for some of the shoes he designs. You can see them on the Floris van Bommel website. A small example: ‘My grandfather most probably would choke in his soup, if he would have seen this shoe.’ Curious? View the Floris van Bommel designs here.