Last week FSG welcomed Studio Noos at our office in Berlin. Founder Marie-Claire van der Steen, Stephanie Mutsaerts and Pascal Ummels kicked off the collaboration with FSG by getting to know our team, telling the story behind Studio Noos and showing us their beautiful collections of mom-bags and personalizable backpacks for children.
Starting from a home in Amsterdam almost three years ago, Studio Noos is now a brand that makes parenting fashionable around the world.
Rather big language barrier
Pascal (Co-Founder) says: “Of course we are active in Germany, both B2B and D2C. However there is a rather big language barrier and also cultural difference coming from the Netherlands, trying to reach the German consumer. We want to reach out to them in the right way and know all about them.”
“Studio Noos doesn’t have the know-how yet to do that properly and that’s why we teamed up with FSG. They know the Germans.” says Pascal. “We look forward to a very sustainable and rich cooperation that has lots of potential to get Studio Noos a fair market share in bags/accessories for fashion and children.”
“With Studio Noos you get what you see”
Having to take a guess at what the German consumer might fall for, Pascal replies “The whole image that Studio Noos represents. We think that less is more and we don’t do nonsense. With Studio Noos you get what you see: clean and sleek products that are useful and very fashionable. And of course our bestselling teddy collection.”
“They found a gap in the market”
“I am looking forward to our collaboration.” says Miranda Demijer, Country Manager at FSG for Studio Noos. “Studio Noos is a very inspiring company. It is great to see that they have found a gap in the market and therefore developed and produced something that they did not find in the shops themselves. Our cooperation is a great opportunity to introduce these beautiful and useful bags to the German market as well!”
Curious about Sudio Noos? See the entire collection of Studio Noos here.
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